HP on HP Go to Market
Description -Job SummaryThe
HP-on-HP Go-to-Market Lead is an expert practitioner who transforms HP's internal product deployments into high-impact customer-ready narratives that enable Sales, strengthen executive engagements, and accelerate growth across strategic product lines.
This role operates as a hands-on GTM strategist, content architect, and technical storyteller - leveraging deep product understanding, cross-functional partnerships, and internal Customer-Zero Insider insights to shape HP's most influential sales enablement materials, briefings, and portfolio narratives.
You will work closely with executive sales leadership, CO markets, and product/IT stakeholders to build assets that demonstrate measurable customer value, ROI, and HP-validated differentiation.
GTM Asset Development & Story Crafting
- Translate internal HP-on-HP deployments (AI PCs, Poly, Print, ACS, WXP) into compelling, evidence-based GTM materials including case studies, ROI narratives, persona-specific messaging, and customer-ready presentations.
- Build scalable collateral that supports revenue-impact objectives tied to Insider Programs and expanded product lines.
Executive-Level Sales Enablement
- Develop briefing content, demo scripts, and talk-tracks for senior Sales, CO leadership, and account teams - ensuring alignment with strategic narratives, customer expectations, and competitive realities.
- Produce polished, concise content that can be directly used in ELT-facing engagements and high-stakes customer meetings.
Cross-Functional Solution Validation & Insight Integration
- Partner with IT, Product, Engineering, and Experience teams to extract learnings from internal pilots, technical validation phases, and Insider Program outcomes.
- Incorporate telemetry and additional insight data into GTM narratives to strengthen proof-points and customer relevance.
Subject-Matter Expertise Across Personas & Product Lines
- Serve as a deep expert in mapping HP solutions to key personas (Executive, Knowledge Worker, Engineering/Design, IT/HPS) for accurate positioning in GTM assets.
- Support go-to-market readiness across expanding HP-on-HP product lines by representing the user lens and internal business value.
Collaboration & Alignment
- Work as an expert collaborator to ensure HP-on-HP GTM materials are aligned with Sales, Personal System, Marketing, and CWCs, reducing duplicative creation and ensuring content readiness.
- Partner with CO markets, solution specialists, and briefing center teams to maintain consistency and quality across customer engagements.
Operational Excellence & Content Governance
- Maintain templates, frameworks, and best-practice guidelines for internal GTM and Customer-Zero storytelling.
- Ensure materials are compliant with internal confidentiality, brand, and solution-readiness requirements.
Education & Experience Recommended
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Bachelor's degree in Business, Human-Computer Interaction (HCI) or UX Design, Communications, Psychology, or relevant field.
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8+ years of hands-on experience in:
- Go-to-Market content development
- Sales enablement
- Product/solution storytelling
- UX/EX insights or technical program work
- Experience supporting or partnering with executive sales leaders or enterprise customers.
- Strong familiarity with HP's product ecosystem
Skills & Capabilities
- Expert-Level GTM Craftsmanship
- Executive-Caliber Communication
- Analytical & Insight-Driven Approach
- Technical Fluency
- Cross-Functional Influence
- Content Excellence
Impact & Scope• Impacts large functions and leads large, cross-division functional teams or projects.
Complexity• Provides highly innovative solutions to complex problems within established policy.
Disclaimer• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
SalaryThe pay range for this role is
$147,050 to
$230,850 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job -Software
Schedule -Full time
Shift -No shift premium (United States of America)
Travel -25%
Relocation -Yes
Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"
